Fashion designer Marc Jacobs has selected a star for his newest ad campaign.

The iconic singer Cher, 69, became the new face of the designer’s fall 2015 ad campaign. The ads are the latest trend of using older models for major campaigns in the fashion industry. Author Joan Didion, 80, was recently picked the face of Celine, and singer Joni Mitchell, 71, appeared in an ad campaign for Yves Saint Laurent.

Cher appeared at a “China: Through the Looking Glass” Costume Institute Benefit Gala in New York earlier this month as Jacobs’ date, wearing a floor-length sequined gown.

By Um Yoon-sun (uys@heraldcorp.com)